SENSATION, KOLKATA is going to launch India's first corporate social responsibility (CSR) magazine- SUPPORT.
Is the social responsibility of companies limited to making money for their shareholders? Or do they have a larger role to play ?

As Corporate India gets into the feel-good mood, it would do well to remember that there are hundreds of millions of people who do not share the feeling. Well- knowen economist Lester Thurow put it this way recently India is following strategy which is what I call the enclave strategy&. The strategy is that 200 million of us will get educated and march into the first world, and 800 million of us will remain illiterate and stay in the third world, and well all live in the same country. I dont think it'll work. The 800 million will stop the 200 million sooner or later.

So, every once in a while, it is nice to come down from our ivory towers and look around. To trade in our efficient and precise programs for a warm pullover. To extend our commitment from our industry-leading clients , with commitment towards less fortunate fellow human beings. The unlettered, the incapable, the homeless.

The CSR magazine SUPPORT (e-mail :  supportmagazine@indiatimes.com) is a way of nudging corporate India into doing the right thing so that the 800 million do not feel left out.